Profitero Study Finds Amazon, Chewy to be the Cheapest Online Retailers Ahead of the Holidays

The 2021 vacation procuring year is shaping up to be the most high priced in history because of to international inflation and ongoing offer chain troubles, but you can nevertheless find a terrific offer if you know exactly where to search.

BOSTON, November 11, 2021–(Company WIRE)–Worldwide eCommerce analytics organization Profitero now announced the results of its fifth once-a-year U.S. Selling price Wars review. The analyze analyzed prices for 15,530 products and solutions across 15 groups from 12 main on the web suppliers, like Amazon, Ideal Buy, Target, The Household Depot, and Walmart.

For the fifth consecutive calendar year, Amazon took the crown as the least expensive on the net retailer in the U.S., with costs that were being 14{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} less costly on common than competitors. Amazon beat 11 of the 12 shops examined in just about every classification, with online pet retailer Chewy remaining the only enterprise to match Amazon’s small charges in any classification, on the other hand Walmart and The Property Depot are not considerably behind.

“Source problems and climbing production fees will make the 2021 getaway season the most high priced of all time,” stated Sarah Hofstetter, President of Profitero. “We have found that on the web rates are up virtually 6{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} considering that very last Oct and for some groups, like trend and household home furniture, they are up by just about 9{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} and 11{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a}, respectively. The great news is that you might be in a position to find the appropriate cost if you shop close to and know wherever to seem.”

Other essential results of the report:

  • Walmart is closing the cost gap: Walmart’s rates are now, on regular, within just 4{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} of Amazon throughout all categories, a decrease of 1 percentage place from the 2020 Cost Wars study. Costs at Walmart have been identified to be inside 5{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} or less of Amazon in 13 of 15 categories. The retailer was most competitive for elegance merchandise, foodstuff and beverages, and property furniture, all of which have been within just 1{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} of Amazon price ranges. Walmart struggles most to match Amazon’s prices for electronics and movie video games, which have been 9{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a}, and 13{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} more expensive, respectively.

  • Target’s price tag hole widens: Even though Amazon and Walmart go on to fight for the most affordable prices, Target is slipping further more behind. The retailer was 15{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} much more pricey than Amazon, an raise of 2 proportion factors from final year. Selling prices for beauty solutions, house home furniture, vitamins and supplements, health and private care, and foods and beverage ended up, on normal, 22{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} bigger than Amazon. Target’s most aggressive classification was little one goods, though prices had been still 6{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} increased than Amazon.

  • Specialty merchants maintaining items near: For the third consecutive year, Chewy has matched Amazon’s price ranges on pet food and supplies. Meanwhile, The Dwelling Depot is not considerably driving Walmart in maintaining pace with Amazon, with rates that ended up only 6{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} far more high-priced. The retailer was also in just 4{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} of Amazon for equipment and household improvement materials, a reduce of 4 percentage factors from final 12 months, and in 5{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} or significantly less for appliances, residence furnishings, and sporting activities and out of doors provides.

  • Amazon is far better for holiday presents: Consumers hunting for the most recent cellular phone, laptop computer, video clip recreation, or toys can relaxation simple when earning buys at Amazon. The retailer was identified to be, on common, 13{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} less high priced than Best Invest in, Focus on, and Walmart for electronics, 15{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} more cost-effective than Target and Walmart for movie game titles, and 11{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} more cost-effective than The Dwelling Depot, Macy’s, Concentrate on, and Walmart for toys and game titles.

“The battle in between Amazon and Walmart is nearer than at any time just before and it might come down to irrespective of whether you are an Amazon Key or Walmart+ member,” added Hofstetter.

You can look at Profitero’s entire 2021 Selling price Wars report right here.


Every working day, Profitero displays selling prices and other information on extra than 70 million products webpages across hundreds of distinctive retailer web sites and cell apps. For this research, Profitero analyzed on-line rates of 15,530 equivalent products across 15 categories more than a 12-week time period beginning July 12 and ending October 3, 2021. Shops examined consist of Amazon, Ideal Purchase, Chewy, CVS, The Residence Depot, Macy’s, Nordstrom, Staples, Concentrate on, Walgreens, Walmart, and Wayfair, which were picked dependent on online site visitors, assortment of goods, and a superior degree of shopper interest. Profitero’s methodology consists of comparing on the internet selling prices concerning suppliers only on goods that are equivalent (identical UPC, brand name and pack configuration). The study only compares initial-party prices gathered on the very same working day, with equally stores in-stock. Where by selling prices were unavailable for both of those merchants on the exact day for matched products (as in the situation of out-of-stocks at a person retailer), objects were being excluded from Profitero’s comparison. Inflation knowledge arrives from Profitero’s eCommerce Value Index (eCPI), which tracks month-to-month on the internet selling price variations of more than 20,000 prime-selling products and solutions throughout 16 important consumer categories from 14 top suppliers.

About Profitero

Profitero is a main world-wide provider of eCommerce overall performance analytics. Google, L’Oreal, Common Mills and more than 4,000 other brand names use its system to evaluate their eCommerce general performance across far more than 600 retailer sites and cellular applications in 49 nations around the world. Profitero’s proprietary engineering and algorithms estimate day by day gross sales for products and solutions bought on Amazon and supply actionable insights to increase item content, lookup placement, ratings and assessments, availability, assortment, and pricing to help makes discover competitive benefits and accelerate their eCommerce sales. On normal, manufacturers that use Profitero are capable to grow their Amazon income 70 percent quicker than group rivals. To discover far more, go to

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Dan Graziano
Director of Media Relations
[email protected]