‘Love Pittsfield’ Campaign and Website to Highlight Things to Love in City / iBerkshires.com

‘Love Pittsfield’ Campaign and Website to Highlight Things to Love in City / iBerkshires.com
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The website was unveiled Thursday at a lunch event.

PITTSFIELD, Mass. — The city has come up with a new way to tout all that Pittsfield offers to locals and visitors.


Love Pittsfield, a marketing campaign, slogan, and website was launched on Thursday.


It is a one-stop resource for nightlife and arts, outdoors, food and drink, shopping, and the North Street downtown cultural district.  The website will replace its predecessor “Discover Pittsfield.”


“I have been always bullish about how fabulous the City of Pittsfield is, and what it has to offer to people who live here, work here and visit and with this new website, and this new slogan, we are confident that people who explore this website are going to find things to do, places to visit, and outdoor recreation opportunities,” Mayor Linda Tyer said during a launch event at the Lichenstein Center for the Arts.


“There is something for everyone in the City of Pittsfield. If you’re two years old, or 80 years old, there is something for everyone and this new website is going to beautifully highlight and showcase all of the things that we know Pittsfield has to offer.”


Love Pittsfield’s main three categories are events, things to love, and “Three Perfect Hours in Pittsfield.”

The third section was inspired by common travel guides that outline three perfect days in any given destination.  It was reduced to three hours and provides detailed articles that outline how to spend three hours shopping, with kids, or on a date night in the city.


Three perfect hours of shopping include a stop at one of the downtown cafes Dottie’s Coffee Shop or the Marketplace Cafe, gift shopping at the  Museum Facsimiles, customized gifts from Peace Train Tees, and locally made gifts from the Berkshire General Store.


The website touts that time can be spent learning with kids at places like The Berkshire Museum and Hancock Shaker Villiage, having a nature adventure in one of the city’s many hiking venues, visiting a playground, or catching a Pittsfield Suns baseball game.


In the warm weather, it suggests going for a swim in Pontoosuc or Onota Lake or cooling off at a city splash pad.


In the winter, the website suggests that kids and parents can spend three hours sledding at Clapp Park and Osceola Park or checking out the new Bousquet Mountain.


Three perfect date night hours can be spent at the city’s many food establishments and entertainment venues.  The website lists eateries that offer takeout for a picnic, hip restaurants, cozy dinners, and late-night destinations as well as where to catch a show or live music.


Tyer said this is her favorite part of the website.


Cultural Development Director Jen Glockner said that the city wants visitors and residents to use this website for all things Pittsfield.  She encouraged organizations and individuals to submit their events to be posted on the website.


“What we’ve discovered over the last several months, there are amazing things to love in Pittsfield,” she said. “And I know I think that and I’ve always thought that, but other people think that too, which is also amazing. So we want you to share your love for Pittsfield and use the #LovePittsfield in all of your social media posts.


Business Catalyst Roger Matus explained that the website is designed with software that is constantly updating minute by minute to refresh the content on the screen.


He added that partners can sign up for an organizer log-in button so they can enter their own photographs and information.  Those submissions will quickly be reviewed for approval by Glockner before being posted to the website.


Matus is also the developer of the Business Pittsfield website which highlights all of the things that businesses need to know to start and grow in the city.  


In addition, the city’s weekly newsletter will be renamed Love Pittsfield.


Glockner pointed out that this announcement was being made in one of the city’s art facilities: The Lichtenstein Center for the Arts.  The center was donated to the city in the 1980s by Kitty Lichtenstein and features a rotating art gallery and nine artist studios.  


It also holds the Office of Community Development.

Creating the website took about six months and was said to be a “labor of love” between the city, the Tourism Commission, cultural organization, and designers from RB Design Co. and Roger Matus, LLC.




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