The confectionery firm has solely partnered with Dufry for a large-influence campaign
International. Hershey Earth Journey Retail is marking ‘I Enjoy Reese’s Day’ on 18 May with a homepage makeover of The Moodie Davitt Report. The makeover will run from 12 Could by way of 19 May.
The confectionery firm has also partnered solely with Dufry for a higher-effect marketing campaign that showcases the Reese’s brand in world journey retail.
The Hershey Company Senior Buyer Internet marketing Manager Environment Journey Retail Nancy Amato commented: “We have long comprehended that buyers really like to try to eat their Reese’s cups in means that are particular and special, building a one of a kind and individualised working experience. This campaign celebrates these one of a kind differences mainly because in the end, there is definitely no erroneous way eat a Reese’s cup!”
The campaign builds on the attractiveness of the Reese’s brand and question buyers to ‘Show Us How Your Reese’s’, which highlights the actuality that there is no one particular way to take pleasure in a Reese’s Peanut Butter Cup.
It will culminate on ‘I Appreciate Reese’s Day’, which Hershey Planet Vacation Retail is celebrating globally, and will be extended to additional journey retail places close to the earth in 2023.
Regardless of whether you take a look at it, devour it, nibble it or chunk it – the campaign highlights that there is no incorrect way to try to eat a Reese’s Peanut Butter Cup
Hershey Globe Vacation Retail and Dufry are rolling out the marketing campaign in over 16 essential airport locations around the environment.
Even though the activations could range from airport to airport, they all attribute superior-visibility Reese’s manufacturer displays that highlight the lots of ways to enjoy a Reese’s Cup. In addition, the promotions feature in-retail outlet sampling and special offers this sort of as ‘Buy 2, Preserve 25{e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a}’ on the 355g and 385g formats of Reese’s Peanut Butter Cup Miniatures.
In-keep sampling and particular promotions await travellers who go to the Reese’s activation at Heathrow Airport Terminal 3
High profile animations have already launched at Heathrow Airport Terminal 3 and at Queen Alia Worldwide Airport in Jordan.
Other upcoming areas for this 12 months contain Heathrow Airport Terminal 5, Gatwick Airport as very well as airports in Madrid, Greece, the Usa, Canada, Brazil, Mexico, Chile, Argentina, Uruguay and Bogota.
Dufry Worldwide Head of Class for Confectionery & Foodstuff Philippe Moryl explained: “The execution of the ‘I Love Reese’s’ marketing campaign, with the US No. 1 confectionery brand name, is a world and special campaign that travellers will find in Dufry suppliers at a range of airports about the planet. With several executions across the calendar in all locations, we want to give our consumers the option to interact and expertise this electric power brand and share their experience.”
He extra: “It was crucial for us to develop on the excellent partnership we have enjoyed with Hershey for a lot of years and guidance the growth of the manufacturer outside of the Americas area, in which we by now recognise the potent attraction of the brand.
“As we see much more and extra travellers in airports, this marketing campaign gives a excellent option to reconnect with our customers and interact with them. We are delighted to perform with Hershey’s to showcase ‘I Enjoy Reese’s’ and celebrate all the special ways in which our consumers like to delight in Reese’s products.”
The Moodie Davitt Report has turned orange to celebrate ‘I Love Reese’s Day’ on 18 May