Since getting proven in 2020, the STPB has continually evolved Sanya’s tourism presenting and innovated the region’s travel-relevant organizations to draw in website visitors to the island. In excess of the previous 12 months, the STPB leveraged important alternatives from the development of the Hainan Totally free Trade Port, focused on new tendencies in the tourism sector, expanded Sanya’s location branding, and boosted its trade attempts to market the general development of Sanya and invite a lot more holidaymakers to its shores.
Boasting heat weather, breathtaking surroundings, and various experiences, Sanya is the best backdrop for get the job done, journey and play. In 2021, the STPB focused on cultivating new tourism alternatives and hotspots to appeal to different styles of vacationers to Sanya, these types of as its “Wonderland Sanya” theme. Developed to reinvigorate Sanya’s image amongst Gen Z and millennial tourists, Wonderland Sanya invites young people to drop in enjoy with the destination’s unique and lively possibilities throughout five angles of food items, travel pictures, culture, outdoor pursuits and luxury hospitality.
Over and above a new brand name image that appeals to young tourists, the STPB hosted a quantity of functions beneath the Wonderland Sanya theme to give people even a lot more purpose to pay a visit to in 2021. These included the Hainan Island Manner 7 days, Hainan Free Trade Port World wide web Celebrity Development Competition, Sanya Intercontinental Diving Pageant, Sanya x Activity for Peace, and Sanya Mother or father-Youngster Study Vacation Forum, as very well as things to do to market desired destination weddings, loved ones travel, night tours, and e-athletics tourism. In 2022, the STPB already has an enjoyable lineup of gatherings on the playing cards that will catch the attention of new international vacationers to the destination and give prior vacationers a reason to return.
In tandem, the STPB has worked with local businesses to layout, create and advertise products and solutions that are well-liked with travelers. Last yr, the STPB created a assortment of vacationer maps, culinary maps, journey guides, and cultural products and solutions to grow the horizons of vacationers and invite them to explore all that Sanya has to present. A Sanya Tourism App is also in the functions for 2022 to give overseas vacationers peace of head throughout their pay a visit to.
In addition, STPB carried out trade things to do in significant cities throughout China in 2021, with a emphasis on interactive activities that market engagement and motivate dialogue. In addition, its market analysis and consulting arm commenced data modeling for tourism providers to help specific details-based mostly internet marketing strategies and forecasts. These routines are established to continue on in 2022, as the STPB seeks new options to achieve a acquire-acquire state of affairs for operators and tourists.
The STPB also has its sights established on turning Sanya into an global transit vacation spot in 2022, as China grants seventh freedom of air legal rights to Hainan for the first time. Travelers can fly in to Beijing or Shanghai and fly out from Sanya — providing them much more explanation to increase Hainan Island to their vacation itinerary.
In 2022, STPB is ready to catapult Sanya into the world-wide vacation highlight. Capitalizing on development created above the previous two yrs when injecting refreshing concepts into the blend, Sanya is poised to come to be the destination of decision for world-wide travelers in 2022.
Resource Sanya Tourism Marketing Board
