Oklahoma launches new marketing campaign to attract visitors

An Imagine That campaign video entitled “A Boy Gets His Wings” includes shots of a family’s trip to the Stafford Air & Space Museum in Woodward. (Courtesy photo/Oklahoma Tourism & Recreation Department)

An Visualize That campaign video clip entitled “A Boy Gets His Wings” features shots of a family’s vacation to the Stafford Air & Room Museum in Woodward. (Courtesy photo/Oklahoma Tourism & Recreation Section)

Oklahoma is set to kick off a new multistate tourism internet marketing marketing campaign featuring homegrown audio and points of interest ranging from “birdhouse cottages” in Medication Park to the Rollie Pollie Ice Product Store in Tahlequah.

The “Imagine That” marketing campaign, the 1st of its scale released by the Oklahoma Tourism and Recreation Office considering that 2015, will profit from tunes developed by Quicker Condition artists like Muskogee composer Aaron Newberry and Oklahoma City violinist and vocalist Kyle Dillingham. It also will function scenery from all corners of the point out, from Gloss Mountain Condition Park in Fairview to the Sequoyah Condition Park Character Centre in Hulbert.

OTRD Govt Director Shelley Zumwalt claimed the six-movie commercial collection will air in Oklahoma as well as in Texas cable marketplaces together with Amarillo, Dallas, Sherman and Wichita Falls. They’ll also perform in Minor Rock, Arkansas Wichita, Kansas and Springfield, Missouri. The marketing campaign will showcase Oklahoma a lot more broadly by way of social media and streaming platforms.

“Our distinctive temperament and appeal make the point out a primary vacationer spot, and I know this campaign will draw in guests who are looking to find that impartial spirit and ethos that only the point out of Oklahoma can give,” Zumwalt stated. “(It) captures Oklahoma in its truest sort – a larger-than-existence state.”

The commercials, produced with help from the Oklahoma Film + Songs Workplace, endeavor to carry to everyday living the imaginations of travelers as they uncover web sites ranging from a bumblebee statute in Stillwater to Beavers Bend Mining Co. in Broken Bow. The Irving Berlin track Blue Skies performs prominently, as it captures the optimistic spirit of the marketing campaign.

According to a launch, the OTRD, with enable from the OF+MO, introduced an open get in touch with for Oklahoma-based musicians to lead to the commercials. OTRD picked five artists who each recorded their very own just take on Berlin’s 1926 vintage. The subsequent films attribute music of Dillingham, Jason Younger of Yukon, Bobbi Vacation of Woodward, Lyric Peterson of Tahlequah and Trey Rose of McAlester.

“I’m happy of the difficult perform that went into this marketing campaign to showcase the special ordeals Oklahoma has to supply,” stated Lt. Gov. Matt Pinnell, who also serves as the state’s secretary of tourism, wildlife and heritage. “Imagine That’ paints a vivid photo of our culture, economic system, and methods by inspiring visuals, highly effective stories, and a resounding information: Oklahoma is a good position to stay, take a look at, do the job and participate in.”

To watch the films on the internet, take a look at TravelOK.com/Visualize-That.

The OTRD also place out two new travel guides just lately. Copies of the 2023 Oklahoma Journey Manual and 2023 Oklahoma Condition Parks & Out of doors Guide are obtainable on line at TravelOK.com/Brochures.