Discover how Californians Get Real in their cities

The California Milk Processor Board’s got milk? Realest Guidebook to California celebrates the serious greatness of the condition

SAN CLEMENTE, Calif., Dec. 12, 2022 /PRNewswire/ — Wondering of making time for a lot more travel a person of your New Year’s resolutions? The California Milk Processor Board (CMPB), creators of received milk?, is debuting a one of a kind source for out-of-state travelers and locals alike: The Realest Tutorial to California.

got milk Logo (PRNewsfoto/GALLEGOS United)

acquired milk Emblem (PRNewsfoto/GALLEGOS United)

In the tumble of 2022, Acquired Milk introduced an interactive microsite created to pay attention to all of the organic and natural user-created content on social media from resident Californian creators. The purpose was to examine creators who are contributing to a well timed on the internet cultural dialogue about retaining points serious in the locations they simply call dwelling. The Got Milk crew sifted through about 4.65M social media posts with precise hashtags aligned with the spirit of encouraging real and reliable connections. The consequence? 15 metropolitan areas throughout the point out rose to the leading with the most person-produced “serious” reels of 2022.

Now, the Realest Information to California, curated by Acquired Milk, is producing its electronic publication debut. Received Milk has pulled together the ideal of the information from this social listening experiment to showcase all the greatest areas to check out, explore hidden gems and “real up” excursions with correct expressions of California society. The guide is made to present intrepid community, countrywide and worldwide tourists with inspiration and guidelines to prepare their most actual – and seriously gratifying – journeys for 2023.

This curation of articles by locals in diverse California metropolitan areas disrupts the regular journey guideline format, by giving site visitors and locals alike the possibility to examine an interactive electronic map of reliable ordeals in every single metropolis: all the things from secluded shorelines to exceptional cafes as noticed through the lens of uniquely-competent locals. Thanks to the Realest Manual to California, potential tourists can now health supplement all the standard vacationer landmarks identified in regular guides and link with the coronary heart of their locations.

For the earlier 30 a long time, Acquired Milk has encouraged individuals to gas their bodies and minds with serious milk. In 2022, their newest campaign, Get Serious, honed in on celebrating authenticity in a electronic sharing lifestyle that’s significantly extremely manicured and riddled with filters. The Get Authentic campaign, showcasing authentic times infused with humor, shines a timely spotlight on how meaningful ordeals can grow to be when persons are accurate to who they are. And nothing is as actual as authentic milk, which has been offering power and vitamins for 1000’s of several years. This most recent expression of the Got Milk information encourages people to move absent from the tension to venture life via a filter and lean into the gratifying encounter of basically showing up as themselves anywhere they go. Now, with the Realest Tutorial to California, the quite a few spots to reside and pay a visit to in this condition are discovered to have even much more dynamic, authentic adventures to learn.

To check out out the Received Milk Realest Guidebook to California, go to and comply with us on Instagram at gotmilk and on TikTok at gotmilk.

About the CMPB

Given that 1993, the California Milk Processor Board (CMPB), creator of the famed ‘got milk?’ campaign, has been fully commited to expanding milk intake during California. The CMPB is funded by all California milk processors and administered by the California Office of Food items and Agriculture. The ‘got milk?’ trademark is a federally registered trademark and support mark. For much more data, take a look at



Look at unique written content to download multimedia:

Source California Milk Processor Board