Soul Community Planet Acquires Iconic Laguna Riviera Beach Resort, Marking First Expansion Into the Golden State

SAN JUAN CAPISTRANO, Calif.–(Business enterprise WIRE)–Soul Local community Earth (SCP) introduced today the acquisition of the 41-space, beachfront Laguna Riviera Beach Resort (Laguna Riviera). The historic Laguna Seashore resort marks SCP’s initially expansion into California, and its sixth hotel over-all. The acquisition innovations SCP’s approach to grow its footprint into communities that align with SCP’s nutritious, variety, inexperienced values.

Opened in 1948, the Laguna Riviera is found specifically on the beach just two blocks south of Downtown Laguna Beach. Explained as a section French Riviera and part Mediterranean retreat, the resort features scenic coastal sights, immediate obtain to surfing and stand up paddle boarding, and features a wide variety of place groups, which includes oceanfront studios to grand a single-bedroom suites, quite a few with a total kitchen, private oceanfront decks, and fireplaces.

“The eyesight of Soul Community Planet is to make the globe all around us a improved place by serving people who price wellness, kindness and sustainability. The lovely seaside neighborhood of Laguna Seashore is an eclectic fusion of California artwork, food stuff and surf culture. It’s also a person of the healthiest, kindest and most sustainability focused communities we know. As these, we see Laguna Seaside as an perfect spot for Soul Group Planet, and we look forward to merging SCP’s holistic hospitality with Laguna Beach’s interesting California vibe,” explained Soul Local community World Co-Founder and CEO Ken Cruse. “Our prepared renovations of the resort are meant to enhance the character of Laguna Beach and will be thoughtfully executed with town and local community involvement each step of the way to guarantee our efforts include to, somewhat than dilute, the eclectic authenticity that helps make Laguna Beach so particular.”

The resort will preserve the Laguna Riviera Beach Resort identify even though going through the prepared multi-million-greenback renovation and repositioning software. The style work, led by Kelly Ogden of ELK Collective, will infuse the resort with SCP’s signature “Scandi-boho” design aesthetic, new landscaping and exterior, and will include SCP’s distinctive brand name attributes all over. On completion of the renovations, the hotel will be rebranded as the SCP Laguna Beach front. Opening prices at the SCP Laguna Beach will get started at $250.

SCP announced previously this calendar year it will grow to be fully vegetarian throughout all of its venues, attain web zero squander organization-wide, and standardize all of its visitor rooms on its signature “Peaceful Rooms” style by the conclude of 2022. These and other SCP brand name expert services and plans are planned to be showcased at the new SCP Laguna Beach front. The SCP Laguna Beach front is also prepared to feature a signature SCP’s Provisions Current market, which will supply wholesome, domestically sourced, contemporary, natural and organic food and drink, together with local craft beer, California wine, kombucha and espresso, along with local arts and crafts goods.

Other branded facilities and plans planned:

Each individual Stay Does Excellent – As a result of Each and every Stay Does Fantastic, each and every guest check out-in to an SCP Hotel drives measurable beneficial impacts to the environment by SCP’s companions. The Just about every Remain Does Excellent application is oriented about SCP’s main values:

  • Soul – By SCP’s partnership with WE Effectively-Getting, every guest remain at an SCP Hotel offers just one adolescent with well-getting instruments and resources to aid construct everyday living-very long mental wellbeing skills. More than 30,000 adolescents have been assisted to day by means of this software.
  • Group – By way of SCP’s partnership with Orange County’s Miracles For Little ones, each individual guest stay at an SCP Lodge supplies 24 hrs of energy to light-weight the property of a spouse and children of a critically ill youngster. Extra than 340,000 hrs of light-weight have been offered by this system to day.
  • Earth – Via SCP’s partnership with 1 Tree Planted, every single visitor continue to be at an SCP Resort results in a person tree getting planted in an unnaturally deforested region. To day, more than 40,000 trees have been planted as a result of this software.

Web Zero Squander – SCP lodges realize meaningfully lessen squander manufacturing than usual lodges by intensive use of eco-helpful supplies in its renovations, incorporating new vitality-economical devices and solar energy, locally sourced contemporary foodstuff, and by employing regenerative community composting systems at every single residence. SCP is committed to eradicating the use of single-use plastic water bottles and utensils and delivers friends refill h2o stations to really encourage use of reusable plastic bottles through their travels. SCP is functioning with EarthCheck for ongoing 3rd-celebration certification of its Web Zero Waste system.

Truthful Trade Pricing – By means of SCP’s Truthful Trade Pricing software (FTP), company ascertain the cost they pay out for their continue to be dependent on the high-quality of their knowledge. As a result of FTP, SCP holds itself accountable for giving fantastic guest experiences.

SCP Commons – The SCP Laguna Seashore will property a communal co-working space for the escalating numbers of digital nomads and bleisure travelers who are seeking to correctly mix perform and enjoy whilst on the road.

SCP In shape – The assets will attribute a new wellness facility with a Peloton bicycle, TRX process, yoga and house for stretching.

SCP Motels are at present situated in Colorado Springs, Colo., Redmond and Depoe Bay, Ore., Hilo, Hawaii, and the Salishan Coastal Lodge by SCP in Gleneden Beach front, Ore. SCP is actively growing into marketplaces that share its core values and culture, with the target of introducing at least 25 SCP locations in the U.S. by the end of 2023.

About Soul Community Planet

San Juan Capistrano, Calif.-centered Soul Neighborhood World was born out of a vision to deliver holistic hospitality encounters for persons wanting to make beneficial selections for themselves, our communities, and the world. SCP provides clean, refreshing, energy efficient, lower-squander accommodations, conditioning and coworking. SCP supports a variety of triggers that align with its eyesight as a result of its Each and every Keep Does Great software and by donating 5 {e9f0aada585b9d73d0d08d3c277fd760092386ec23cac37d50f4b8cd792b062a} of its earnings to brings about which share its main values. For more facts, take a look at www.soulcommunityplanet or