Outrigger Resorts & Hotels Elevates Iconic Beach Brand with New Look, New Properties, New Website


Celebrating 75 a long time of heat island hospitality, Outrigger Resorts & Hotels has declared a thorough manufacturer revitalisation in alignment with its daring mission to be The Premier Beach front Vacation resort Company in the Globe.

Sunlight-kissed and sandy, the elevated yet playful aesthetic permeates all features of Outrigger’s barefoot luxurious manufacturer as it even more modernises its present-day property and expands its portfolio with further locations.

The new strategic course incorporates a multi-million dollar, point out-of-the-art technologies stack – most notably, the all-new Outrigger.com website, which provides to everyday living Outrigger’s leading beach resort solution in a digital format. Developed in partnership with Rightpoint, the data-driven and dynamic internet site takes advantage of the Optimizely platform to produce a personalised, greatest-in-class user encounter with prosperous, compelling articles up to date everyday.

The start of Outrigger.com comes on the heels of a incredibly profitable Cyber Sale, connecting company to exceptional charges and re-introducing the Outrigger DISCOVERY loyalty programme.

Outrigger’s manufacturer evolution was a challenge two several years in the generating, mentioned Sean Dee, EVP and Main Commercial Officer for Outrigger Hospitality Group. “Using qualitative and quantitative data, we leaned into our beach front positioning and are now centered on offering a cohesive manufacturer experience throughout all platforms,” he reported.

“We’re now very pleased to share with our company five iconic features at each Outrigger resort: a renowned beach site, the must-see seashore bar, authentic stay audio, signature experiences, and our dedication to conservation,” reported Dee.

In the past 18 months, five leading beach resorts have been additional to the Outrigger portfolio: 3 in Thailand, one particular in the Maldives and one in Hawaii. The enterprise has earmarked US$250 million to reinvest in its Hawaii property, which includes the flagship Outrigger Reef Waikiki Seaside Vacation resort, Outrigger Kona Vacation resort & Spa, Waikiki Malia by Outrigger and Outrigger Waikiki Beachcomber Resort – which has a lot more enjoyable enhancements on the horizon.

As part of the brand revitalisation, the identify of Hawaii’s 1st and only craft lodge – Waikiki Beachcomber by Outrigger – has been changed to Outrigger Waikiki Beachcomber Hotel.

“Moving the Outrigger brand to the front of our hotel’s title epitomises the self-confidence of our ownership and the maturing of our products – satisfying the Outrigger requirements of unforgettable happenings and unparalleled hospitality on the world’s most legendary beaches,” claimed Edwin Torres, Basic Manager at Outrigger Waikiki Beachcomber Lodge.

With its central spot, techniques to Waikiki Beach, Outrigger Waikiki Beachcomber Hotel draws inspiration from neighborhood artisans who are integral to the inside layout and modern Waikiki vibe of the craft house. The alliance of incredible collaborators named “The Beachcomber Originals,” contribute to the hotel’s seem, audio and style to make a a person-of-a-sort journey of the senses for its site visitors.

Guests will also start to see the new Outrigger icon all over its homes, collateral and logo dress in. Since seeing the sunrise and sunset around the sea is an integral element of a beach family vacation – the Outrigger “O” is akin to the warm island sun, resting on an ocean wave.

Drawing hues from the sea, sand and sky, the brand’s new colour palette is fresh new, brilliant and natural.

Elevated, authentic, legendary, energetic, caring and playful, Outrigger invites guests to ‘Come Be Here’ at Outrigger Resorts & Resorts.

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