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Online Travel Update: Expedia Partner Solutions Offers Carbon Neutral Hotel Stays; Traditional Offline Travel Management Companies Offer New Technologies; Amazon Ads Target Travel Companies
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For those of you celebrating Thanksgiving this week, happy
holidays. This week’s Update features a wide variety of
stories, including PhocusWire’s annual list of the 25 hot
travel startups. Enjoy.
Expedia Partner Solutions Offers Carbon Neutral
Hotel Stays
(“Expedia and Key Travel create ‘carbon
neutral’ hotel stays,” November 18, 2021 via Travel Weekly
(UK) – News)
Expedia Partner Solutions (EPS) and Key Travel are collaborating
to offer travelers the opportunity to offset the carbon emissions
associated with their stay through the purchase of carbon offsets.
With each stay booked through EPS, EPS and Key Travel will pay the
amount of the carbon offset to nonprofit, Cool Effects, which will
then invest the funds in verified carbon reduction projects around
the world.
Traditional Offline Travel Management Companies
Offer New Technologies
(“TMCs Unveil Tech Enhancements at GBTA,”
November 17, 2021 via Business Travel News)
(CWT Plans $100 Million Technology Investment,”
November 16, 2021 via Phocus Wire)
Last week, two stories detailed investments being made by some
the largest traditional offline travel companies into new travel
technology. At last week’s Global Business Travel
Association’s Convention, travel management companies, BCD
Travel, Corporate Travel Management and TripActions, announced new
technologies focused on risk management and trip disruption. The
new mobile application, passenger notifications and risk-based trip
approval system are all designed to address clients’
COVID-induced travel risk, security and well-being concerns.
Separately, CWT – fresh off its one-day Chapter 11 bankruptcy
— announced plans to invest $100 million in its myCWT travel
management platform, which include improvements to its online hotel
booking experience.
Amazon Ads Targets Travel Companies
Amazon Ads Wants to Help Travel Outfits by Sharing its
Customers’ Buying Habits,” November 17, 2021 via Skift
Travel News) (subscription may be required)
Over the past 18 months, Amazon’s advertising business
(Amazon Ads) has been targeting travel and hospitality industry
businesses. The new ad program allows customers to leverage
Amazon’s wealth of customer data (think Prime members
purchasing luggage tags or travel guides) to deliver targeted ads
to users of Amazon’s many platforms (including Alexa).
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